Koo

ICC Cricket World Cup TV Ad

The project

Deemed to be the next regional language Twitter, Koo was backed by venture capital (VC) firms like Tiger Global, Accel, and Kalaari Capital. The video strategically positioned Koo as India’s homegrown platform through patriotic storytelling, released around Independence Day. With high-quality production and compelling visuals, it effectively supported both YouTube ads and performance marketing, enhancing brand positioning and audience engagement.

What we took care of?

- Market Research & Customer Journey
- Positioning, Concept and Screenplay
- Casting, Direction & Pre Production
- Set Design, Art Direction and Production
- Post Production, VFX, GenAI Workflows
- Sound Design and Music Composition

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Have a Story to tell?
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