Bigin 360 by Zoho

The Case of #TheMissingCustomers
The project
Featured on #MadOverMarketing, our partnership with Zoho to launch Bigin 360, their most comprehensive CRM edition designed for small and growing businesses. To illustrate how Bigin 360 unifies sales, onboarding, marketing, and support into a single, streamlined platform, we created a detective drama explainer video titled “The Case of the Missing Customer.” This narrative follows a business unraveling the mystery of a lost customer, highlighting how fragmented systems can lead to missed opportunities. The full video, along with shorter clips, is featured on the Bigin 360 landing page, providing visitors with a compelling overview of how the CRM can transform their business operations.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition