IIT Delhi

Endowment Fund Song Video
The project
This IIT Delhi endowment fund campaign holds a special place for us, given the opportunity to meet numerous stellar founders during filming. Spanning six cities and multiple shoot days, we brought together the "who's who" of the Indian startup ecosystem to create a meaningful film. Luminaries like Flipkart's founder Binny Bansal, Yashish Dahiya from Policybazaar, Sujeet Kumar from Udaan, and other unicorn founders participated. The campaign went viral on Twitter and successfully convinced IIT Delhi alumni to contribute to the noble cause of establishing India's first endowment fund. The Endowment Fund was inaugurated at the President's House by the then President of India, Hon'ble Ramnath Kovind.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition

N-suite
Animated Explainer Video