Fello Finance #WhatAFello

Spiderman Saves The Day Ad
The project
What if saving money felt as rewarding as a Spiderman Moment? Bombay Locale, a leading video production agency, partnered with YC-backed Fello Finance to create a viral fintech ad inspired by SpiderMan. In the ad, Fello’s brand custodian saves a plate mid-air - just like Fello helps young users save effortlessly while earning fun rewards. Backed by Courtside Ventures and top angels, Fello gamifies finance. This campaign remains very close to our heart given the amount of action props and practical effects that went into the production of the campaign.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition