Fello Finance #WhatAFello

Bank Heist Averted Commercial
The project
Bombay Locale partnered with YC-backed Fello Finance to create high-energy, cinematic video ad that turn heads and drive conversions. We ended up writing a bank heist situation, a bank heist foiled just in time by Fello’s brand custodian - because just like in finance, timing is everything. Funded by Courtside Ventures and top angels, Fello makes saving effortless and rewarding for young users. With high production value, we delivered top notch cinematic video advertisement which resonated with young users and seasoned investors alike. We created cutting-edge ad films that made brands stand out.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition