Apna

Apna, backed by Tiger Global, Lightspeed, and Sequoia, partnered with Bombay Locale to tackle the issue of fake job listings affecting blue and grey-collar workers in India. We created a catchy and relatable jingle campaign to educate job seekers on spotting and avoiding fraudulent opportunities. The jingle struck a chord with Apna’s audience, going viral across social media and reinforcing trust in the brand. The campaign not only raised awareness but also contributed to Apna’s growth, helping it achieve unicorn status within a few quarters.