Trell

This campaign, executed at the height of the Corona pandemic, was one of the toughest shoots we ever undertook. With people across the world confined to their homes, we directed creators remotely to craft wholesome content that encompassed multiple languages of India. The campaign was brought to life by the powerful voice of Sukhwinder Singh, renowned for his songs in the Academy Award-winning film Slumdog Millionaire. It firmly established Trell as the leading short-video app globally, outpacing VC-backed competitors in the domain at the time.