Rapido

Rapido’s first campaign took a humorous route to connect with its early users, using Badri and Rajan to showcase its speed and efficiency. The campaign positioned Rapido as a faster alternative to micro-mobility platforms like Uber and Ola. This innovative messaging laid the foundation for Rapido’s success, which has since grown into India’s leading bike-taxi service, revolutionizing last-mile connectivity for millions across the country.