Rapido

In its debut campaign, Rapido communicated with early adopters using humor-driven storytelling. By leveraging the comedic duo Badri and Rajan, the campaign highlighted Rapido’s speed advantage over competitors like Uber and Ola. This strategy not only resonated with audiences but also established Rapido as a strong player in the micro-mobility space. Today, Rapido stands as India’s top bike-taxi platform, expanding its footprint nationwide and redefining urban mobility.