Rapido

Rapido’s first-ever campaign targeted its early users with humor as the core messaging tool. Featuring the quirky duo Badri and Rajan, we at Bombay Locale positioned Rapido as the fastest and most reliable micro-mobility platform, challenging giants like Uber and Ola. This bold approach helped Rapido carve a niche in the market, and over the years, it has grown into India’s leading bike-taxi service, serving millions of users across the country with unmatched convenience and speed. Rapido has since become a unicorn.