Jiomart

Paisa Vasool

Live-action Video Ad

The project

JioMart, Reliance Retail’s digital commerce platform, delivers groceries and essentials nationwide, backed by India’s largest retail conglomerate. The Republic Day “Full Paisa Vasool Sale” campaign targets urban and semi-urban households aged 25-35, celebrating India’s pride in smart savings. The first ad showcases a relatable home scenario where savvy shopping is rewarded, using humor and a catchy jingle to position JioMart as the go-to choice for value-driven families

What we took care of?

- Market Research & Customer Journey
- Positioning, Concept and Screenplay
- Casting, Direction & Pre Production
- Set Design, Art Direction and Production
- Post Production, VFX, GenAI Workflows
- Sound Design and Music Composition

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