Jiomart

Smart Savings in Everyday Life
Live-action Video Ad
The project
JioMart, powered by Reliance Retail, brings affordable, quality products to Indian homes, supported by robust investor backing. The campaign’s core aim is to boost sales and app downloads by highlighting thriftiness as a virtue. The second video features characters in settings like restaurants or gyms, blending aspirational visuals and witty storytelling to reinforce that JioMart’s deals enable smart, everyday savings without compromising on lifestyle
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition

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