Defy

NFT Twist Marketing Campaign
The project
This video is part of a digital ad campaign for the Defy Social Crypto Exchange, featuring the popular character Jeetu Bhaiya (played by Jitendra Kumar).With premium video production and a focus on simplifying complex financial concepts, this campaign educates viewers about the benefits of using Defy while ensuring high engagement and brand recall.This marketing strategy combines humor, strong messaging, and relatable scenarios to make crypto accessible to a wider audience.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition