Defy

First Time Live Action Campaign

Live-action Video Ad

The project

This video is part of three ad campaign showcasing the Defy social crypto exchange. This digital video marketing campaign features Jeetu Bhaiya . The commercial video shows how humour is used as an instrument of effective video marketing strategy.The live action video intends to educate customers about Defy.

What we took care of?

- Market Research & Customer Journey
- Positioning, Concept and Screenplay
- Casting, Direction & Pre Production
- Set Design, Art Direction and Production
- Post Production, VFX, GenAI Workflows
- Sound Design and Music Composition

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