Defy

Beatboxing Dulhan Digital Campaign
The project
This Video features Kota Factory's iconic Jeetu Bhaiya (Jitendra Kumar) in a humorous live-action video marketing campaign designed to educate customers about Defy, India’s first social crypto exchange. This engaging video marketing strategy blends humor and innovation to simplify cryptocurrency for everyone.
What we took care of?

-  Market Research & Customer Journey
-  Positioning, Concept and Screenplay
-  Casting, Direction & Pre Production
-  Set Design, Art Direction and Production
-  Post Production, VFX, GenAI Workflows
-  Sound Design and Music Composition