Bigin by Zoho CRM

Created for Zoho’s festive push, this Diwali film frames Bigin CRM as a “gift to your business.” The insight is simple: small business owners spend the season gifting clients, partners, and vendors, but end up working late because follow-ups and deal tracking still live in memory, WhatsApp threads, and spreadsheets. The film uses that familiar Diwali rhythm to flip the lens inward, the most valuable gift is time and calm. Bigin is positioned as the lightweight CRM that keeps the pipeline clean, automates routine tracking, and makes sales follow-through feel effortless when business is at its busiest.