Apna

Apna, backed by Tiger Global, Lightspeed, and Sequoia, collaborated with Bombay Locale to craft a relatable campaign that struck an emotional chord. The story revolved around a mother’s concern for her son struggling to find a job, highlighting Apna’s key features like proximity-based job searches and its supportive community platform. By addressing real-life challenges with heartfelt storytelling, the campaign resonated deeply with audiences and helped position Apna as a trusted and empathetic platform for blue and grey-collar workers. This initiative further solidified Apna’s brand identity in the competitive job marketplace.