Apna

When Apna(funded by Tiger Global, Lightspeed, and Sequoia) needed to combat the menace of fake job listings in India, they turned to Bombay Locale. We developed a relatable video campaign that educated blue and grey-collar workers on spotting fraudulent opportunities. Shot in Mumbai, the campaign not only empowered job seekers but also strengthened Apna’s reputation as a trusted jobs platform. Shortly after the campaign’s success, Apna achieved unicorn status, marking a milestone in their journey to revolutionize employment in India.