Apna

Apna, backed by Tiger Global, Lightspeed, and Sequoia, approached Bombay Locale to address the growing issue of fake job listings that were harming blue and grey-collar job seekers across India. We crafted a relatable and impactful video campaign to educate users on identifying and avoiding fraudulent job postings. Shooting at a well designed studio, the campaign resonated deeply with Apna’s audience, helping build trust and credibility. A few quarters later, Apna achieved unicorn status, cementing its position as India’s leading jobs platform.